As much as you may feel at home in the familiar landscape of your upbringing, you must remember that often, so do the people in the area’s that you are working on and strong sentimental ties are not easily broken, nor is it usually necessary to do so. Site sensitivity is the key to this lock but it has also been the one failing point in many prestigious projects. Not only do the local people not usually want a piece of work that doesn’t fit with the locality, but to anyone else it becomes obviously out of place. This doesn’t mean that there is no room for daringly bold projects in our world, quite the contrary, but it does mean that as a designer you need to be sensitive in addressing your site. When all the other questions have been asked, ask yourself one more; how does my site proposal relate to my site.Ben Morgan
Photograph: www.flickr.com (under Rural Studio)
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