I attended an afternoon lecture by Future Lab on Tuesday, which was lead by an extremely enthusiastic speaker, who spoke in a convincing manner and told us exactly who we were, what we want in life, what our fears are and what the contents of our fridges reveal about us! (On average!) He did, however, also have a lot to say about how the consumer's tendancies are being addressed by the providers and what their motivation is, which whilst not being wholy Landscape specific, did give us some valuable insight into our roles for the future and how they are likely to be developing. It was also interesting to know that the predictions are an increase in the consumer wanting not just to experience what you are offering, but also who you are, so that there confidance is no longer based just on what they see, but also what they know of its background, and your motivations. People, apparently, want to put there trust in us! What a responsibility. That means it#s no longer about just making sure that someone isn't going to trip on your hardpaving, but also that when they trip, they're not going to land on imported sandstone hewn from rockfaces by Indian children, and discover that they were transported here in the boot of a guzzling old Transit. Instead they (the public) want to found their belief of correct attitude and decency in the DESIGNER, who created this wonderful thing and must therefore know what's best! FASCINATING!
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